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Search Engine Optimization (SEO) and its Benefits

Chances are probably pretty good that you found this website by using Google or another search engine…most likely Google.  And by no means is it a coincidence.  By using many proven search engine optimization techniques (SEO), we are able to achieve these types of rankings for relevant search queries (or keywords) for our business and yours. Like I have said before, you shouldn’t really be concerned how we do it, because that is not what you need to know.  Of course, we use white hat techniques, but the bottom-line is you need to know how this will benefit your business.

Why you need to grab top search engine placement

If you have been missing out on actual search engine traffic, you have definitely been missing out on quality leads and sales. What is even worse, that exact search engine traffic has been going to your competition’s websites.  No matter what you think, people use search engines to find what they are looking for, the facts are there to support it.  So, those qualified leads and sales are going somewhere, and it’s not to you.  Simply put, you have an invisibility problem.

The solution to your invisibility

Basically what needs to be done is we need to get your site in front of the people who are in the final stage of your buying cycle.  This type of person can be easily captured and converted into a loyal paying customer, through search engines and the strategic and particular design of your website. Not only do you need people coming to your site, you need these people to go all the way to the cash register. Helping that process is what we do and it’s what you need.

With SEO, you can experience the following benefits:

  • Earn maximum profits with minimum investment
  • Efficiently capture your share of the market
  • Connect with your target audience in a non-invasive manner
  • Generate quality sales leads and close more deals
  • Enhance your brand awareness and reputation

Quick facts on why SEO is important

  • 95% of all Internet traffic comes from search engines
  • About 5.6 billion searches are done each and every month
  • Despite this so called recession, online sales are still growing
  • 62% of Internet users click on first page search results. 90% don’t go past the third page

What does this really mean?

It means a lot of people are using and very much trust search engines in their buying process of anything, and most of them won’t even think about going past the first page of search results.  If you don’t have top search engine rankings, your website might as well not even exist.  Having a website that has no rankings is like having a store in the middle of the desert....nobody will ever see it. What is the point?

Technical Stuff You do NOT need to concern yourself with

You may have noticed.....I did not talk about all the technical things and use the industry terminology all of those computer nerds love to use when talking about SEO.  Things like:

1.       Your metadata

2.       Your robot.txt file

3.       Your XML sitemap submission

4.       No follow tags

5.       Run of the line links

6.       DMOZ, etc….

That stuff, you are to leave to use….if you use one of those computer geeks, that is what they will be talking about to you. 

You don’t need to know any of that stuff…..that is our job.

Pocono areas that we do business in:

Bartonsville
Blakeslee
Brodheadsvile
Buck Hill Falls
Bushkill
Canadensis
Cresco

Delaware Water Gap
Dingmans
East Stroudsburg
Effort
Gilbert
Tafton

Henryville
Honesdale
Jim Thorpe
Kresgeville
Kunkletown
Lake Ariel
Lake Harmony

Lehighton
Long Pond
Marshalls Creek
Matamoras
Milford
Mountainhome
Newfoundland

Mt Pocono
Pocono Pines
Pocono Summit
Pocono Lake
Saylorsburg
Sciota

Shawnee on Delaware
Shohola
Scotrun
South Sterling

Stroudsburg
Skytop
Reeders
Tamiment
Swiftwater 
Tobyhanna
Tannersvile
Greentown
Hawley